General Store

Experiential, Brand Identity, Logo Design

General Store is a co-retail space featuring independent shops all owned by members of the Maplewood/South Orange community. The store has a cafe, a gift shop, a cheese shop, an innovative cocktail shop with the largest selection of alcohol free beverages in the state, and includes NJ's first zero waste refill shop.

I created logos, developed the brand identity, signage, and social direction.