Red Bull Racing

Experiential, Brand Design, Art Direction, Illustration

The visual language for 2024 feels like a natural evolution of the Red Bull Racing aesthetic. The result is an energetic, dynamic and flexible system that captures movement, can be customized for each market, and embodies speed itself.

We created an interchangeable design system within the Red Bull brand guidelines to be applied to various racing events. The system included multiple logos, signage, track graphics, on screen graphics, social media, merchandise, experiential environment layouts, car illustrations, and wall graphics.