Molson Hockey Platform

Experiential, Brand Design, Art Direction

A commitment to today’s real hockey fans from the beer that portrays a real Canadian identity. Fostering connections that go beyond ‘game time’ and seep into our everyday life.

We created concepts for a singular ownable & cohesive platform for all hockey activity connected to new Molson TM brand platform (“Everyone In”)

Our hockey creative platform came to life for retail & on-premise channels to stop all Canadians in their tracks and get them talking about the Molson of today. Because if you’re a hockey fan like us, there’s a Molson with your name on it. You’re Welcome.