Lifely by Prudential

Logo Design, Brand Identity, Design Direction

As Prudential’s traditional core audience ages out of their products and services, the company realized that they needed to reinvent even their most established offerings for the millennial audience.

We developed a brand and a name that would resonate with our audience and feel more modern than the perception of the parent company. From the font choice, to the color palette, to the photo shoot, we gave the brand a personality unto itself. And we brought everything together with the line, “Insure our Humanity”.