Spectrum - New Day

Campaign Design, Creative Direction, Brand Design, Art Direction

The “New Day” campaign aimed to signal a shift in Spectrum's approach, promising a "new look at what a cable company can be" by emphasizing improved customer service, simplified pricing without contracts, and a greater number of HD channels.

I was involved from initial pitch phase to full campaign execution. The campaign incoporated OOH, website, interactive banners, and broadcast.