LYX - Hydration Mix for Dogs

Logo Design, Brand Identity, Illustration, Packaging, Experiential

LYX is not just a brand new product, it’s a brand new product category. Our mission was to brand a new product line that balances the hard science of canine hydration with the unforgettable playfulness we associate with our four-legged family members.

We created a brand system with the intention of being fun and easy for pet parents to understand, while showing just how important full hydration is. From fonts, to headlines, to hyper-saturated colors, engaging illustrations - every branding element carries our playful, relatable, energetic, and slightly mischievous personality.