MTV Fantasy Election

Logo Design, Illustration, Character Design, Motion Design, Typography, Iconography, Storyboards

MTV hired goodlookin' to craft a series of edgy character driven pieces to promote a social gaming experience it was launching prior to the 2012 presidential election.

Fantasy Election ’12 builds on MTV’s long standing political efforts which began with “Choose or Lose” 20 years ago. The game works like fantasy sports leagues. Just swap those athletes for a dream slate of politicians and goals scored with points for good governance. League play officially starts on September 10th and runs through Election Day.

The game does incentivize learning more about the issues, as users accumulate points when they read an article or watch a speech.